19 Dec 2003
and the ambitious anti-smoking CRM project for COI Communications, the Together Programme, show the breadth ...
18 Dec 2003
| by Matt Hobbs, head of CRM outsourcing for EMEA for IBM Business Consulting Services, and a member of The Marketing Society
Measuring marketing campaigns needn't be magic. On my desk is a Magic 8 Ball, which, I was reliably informed, could answer all my questions about the future.
18 Dec 2003
| by Ben Carter
on".
At One.Tel, Norris was responsible for CRM and marketing activity and launched the UK's first ...
18 Dec 2003
from a single supplier," says Nick Begy, CRM manager for Center Parcs.
A challenge facing FMCG brands ...
18 Dec 2003
-smoking campaign for the Department of Health, which used a behavioural model for a CRM programme.
The UK ...
18 Dec 2003
2003 included Nationwide, for which it carried out a customer segmentation exercise to develop CRM ...
17 Dec 2003
| by Staff,
-- and regional coverage, but also for the development of CRM in Asia and its education of the industry through ...
16 Dec 2003
| by Claire Billings,
mothers as part of a new CRM programme developed by Haygarth.
16 Dec 2003
| by Claire Billings,
LONDON – Financial services firm Allianz Cornhill is using a CRM drive aimed at boosting revenues
16 Dec 2003
| by Claire Billings,
the silver award for CRM strategy for Persil. Other campaigns they have worked on include BTopenworld swear ...