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THE BOOK OF LISTS: The 10 best creative directors

and the ambitious anti-smoking CRM project for COI Communications, the Together Programme, show the breadth ...

OPINION: Marketing Society - Luck of Magic 8 Ball can't match examining data

Measuring marketing campaigns needn't be magic. On my desk is a Magic 8 Ball, which, I was reliably informed, could answer all my questions about the future.

BT takes on One.Tel customer chief

on". At One.Tel, Norris was responsible for CRM and marketing activity and launched the UK's first ...

AGENCY 2003: Telemarketing Agency of the Year - Best of the rest

from a single supplier," says Nick Begy, CRM manager for Center Parcs. A challenge facing FMCG brands ...

AGENCY 2003: Below The Line Agency of the Year - Best of the rest

-smoking campaign for the Department of Health, which used a behavioural model for a CRM programme. The UK ...

AGENCY 2003: Market Research Agency of the Year - Best of the rest

2003 included Nationwide, for which it carried out a customer segmentation exercise to develop CRM ...

OgilvyOne wins below-the-line agency of the year

-- and regional coverage, but also for the development of CRM in Asia and its education of the industry through ...

SMA Nutrition targets new parents with CRM strategy

mothers as part of a new CRM programme developed by Haygarth.

Allianz Cornhill revamps database for increased DM

LONDON – Financial services firm Allianz Cornhill is using a CRM drive aimed at boosting revenues

Partners hires creative duo from Proximity London

the silver award for CRM strategy for Persil. Other campaigns they have worked on include BTopenworld swear ...

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