to remove filtersTraffic warden stripped in Mazda RX-8 viral campaign
24 Oct 2003 | by Gordon MacMillan,
,995 and £21,995. Michael Davey, CRM manager for Mazda Motors UK, said: "Following the success of other ...
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E-mail grows in popularity among marketers for CRM
04 Dec 2003 | by Ben Carter
LONDON - E-mail marketing is fast establishing itself as the leading way for marketers to manage relationships with their existing customers, according to the latest research from the Direct Marketing Association (DMA).
Weight Watchers web site selects marketing boss
23 Oct 2003
The web site, which operates as a licensee of dieting body Weight Watchers International, is to provide back-up to people who are unable to attend Weight Watchers meetings. Hilton will be responsible for areas including advertising, e-CRM, PR and research. He joined last month to replace Julie Philpott, who ...
New heads take the helm at Digerati\ in Manchester
15 Oct 2003 | by Staff,
The two both take on the role of digital director at the Manchester-based agency, which is a sister company of BDH\TBWA. Nel brings with him specialist expertise in direct response, email marketing and e-CRM to the post, while Andrews's experience covers all aspects of through-the-line digital ...
Zingo cabs hires TMW for integrated campaign
01 Oct 2003 | by Claire Billings,
. In addition, the agency will use an e-CRM campaign to develop a retention strategy for existing customers ... will also then be looking for them to develop and drive an e-CRM strategy to enhance the profitability ...
Organic appoints Turinas to head New York office
25 Sep 2003 | by Staff,
that focused on increasing marketing effectiveness through CRM, targeting, campaign planning, and e ...
E-MAIL MARKETING: You've got mail (if you want it)
25 Sep 2003 | by David Murphy
Cahoot, whose head of CRM, Ann Richards, says: "We have only ever marketed via e-mail to people who have ... following the e-mail campaign stands at more than 550%. Michael Davey, CRM manager for Mazda Motors UK ...
The Barbican appoints WARL for CRM strategy
18 Sep 2003 | by Ben Bold,
added that CRM is crucial to the arts venue and, following WARL's appointment, it must become more ...
DIRECT BRIEF: Survey by CRM Technologies
18 Sep 2003
will have to opt in to receive e-mail marketing, according to a survey by CRM Technologies. Fifty six
Virgin Travelstore in talks with BTL agencies
11 Sep 2003 | by Ben Bold,
The Marketing Communication Consultants Association and Virgin Travelstore head of marketing Rachael Anderson are handling the review and five agencies are believed to have pitched. The winning agency will be responsible for handling responsive press ads, direct marketing and CRM. The company ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
