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Acheiving ROI on Marketing Spend

01 Jun 2003 | by CRM Technologies

This Dynamic Markets research for CRM Technologies gives a detailed analysis from a survey looking

CRM Industry Awards

26 Apr 2003 | by Wilson Publications

The Duchess of York presented the third annual CRM Industry Awards at a charity dinner recently...in the field of Customer Relationship Management (CRM), were presented. Mark Turner, editor of CRM magazine ... to achieve real gains from CRM. Judging this year was an exceptionally difficult and close process. We had a ... on investment. Any of the doom-mongers who believe that CRM is dead are, quite simply talking to too many ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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