Click 
to remove filters
mothers as part of a new CRM programme developed by Haygarth.
LONDON - E-mail marketing is fast establishing itself as the leading way for marketers to manage relationships with their existing customers, according to the latest research from the Direct Marketing Association (DMA).
E-mail marketing is fast establishing itself as the leading way for marketers to manage relationships with their existing customers, according to the latest research from the Direct Marketing Association (DMA).
LONDON – Proton Cars is improving its customer relationship strategy with the development of a remote access customer and prospect database, which will allow it to improve the effectiveness of its marketing campaigns.
LONDON - Consumer goods giant Procter & Gamble is to centralise its consumer database across 16 markets in Europe as part of a strategy to improve its relationships with customers.
LONDON - The AA has appointed Scottish Widows marketer Simon Skinner to head its CRM activity
The AA has appointed Scottish Widows marketer Simon Skinner to head its CRM activity
But this is often the case when it comes to CRM. So how do you justify big-buck investments when ... believe that CRM programmes have to make sound commercial sense and are firmly grounded in consumer ... kind of CRM programme is therefore critical. It is on this basis that Lever Faberge has invested ...
added that CRM is crucial to the arts venue and, following WARL's appointment, it must become more ...
that CRM is crucial to the arts venue and, following WARL's appointment, it must become more efficient ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
