to remove filtersSMA Nutrition targets new parents with CRM strategy
16 Dec 2003 | by Claire Billings,
mothers as part of a new CRM programme developed by Haygarth.
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OgilvyOne wins below-the-line agency of the year
17 Dec 2003 | by Staff,
-- and regional coverage, but also for the development of CRM in Asia and its education of the industry through ...
Allianz Cornhill revamps database for increased DM
16 Dec 2003 | by Claire Billings,
LONDON – Financial services firm Allianz Cornhill is using a CRM drive aimed at boosting revenues
Partners hires creative duo from Proximity London
16 Dec 2003 | by Claire Billings,
the silver award for CRM strategy for Persil. Other campaigns they have worked on include BTopenworld swear ...
Optimism in DM market up despite tough environment
03 Dec 2003 | by Staff,
of e-CRM Data and DMA business-to-business committee member, said: "There are many positive aspects ...
Case Study: The rise of customer magazines
02 Dec 2003
through to CRM and finally to where we are today: data driven customer management. This has all been aided by the advancement in CRM technologies and the sophistication in segmentation and analysis ...
Proton improves CRM with remote database
25 Nov 2003 | by Claire Billings,
LONDON – Proton Cars is improving its customer relationship strategy with the development of a remote access customer and prospect database, which will allow it to improve the effectiveness of its marketing campaigns.
Free places on offer at 12th Marketing Direct Forum
18 Nov 2003 | by Staff,
Clients with a budget of more than £250,000 a year can take advantage of a series of face-to-face meetings with senior suppliers, as well as attend round-table workshops. These will be moderated by experts in fields including legislation, data, creativity, CRM and digital marketing. Moderators include ...
Piggyback -- head and shoulders above the rest
17 Nov 2003
of CRM solutions will be harnessed to ensure that information gleaned from piggyback campaigns can ...
Zingo pushes taxi sampling with integrated campaign
11 Nov 2003 | by Claire Billings,
emphasis on digital activity designed to grow our CRM database, this campaign is designed to encourage ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
