to remove filtersBT takes on One.Tel customer chief
18 Dec 2003 | by Ben Carter
on". At One.Tel, Norris was responsible for CRM and marketing activity and launched the UK's first ...
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OPINION: Marketing Society - Luck of Magic 8 Ball can't match examining data
18 Dec 2003 | by Matt Hobbs, head of CRM outsourcing for EMEA for IBM Business Consulting Services, and a member of The Marketing Society
Measuring marketing campaigns needn't be magic. On my desk is a Magic 8 Ball, which, I was reliably informed, could answer all my questions about the future.
AGENCY 2003: Telemarketing Agency of the Year - Best of the rest
18 Dec 2003
from a single supplier," says Nick Begy, CRM manager for Center Parcs. A challenge facing FMCG brands ...
AGENCY 2003: Below The Line Agency of the Year - Best of the rest
18 Dec 2003
-smoking campaign for the Department of Health, which used a behavioural model for a CRM programme. The UK ...
AGENCY 2003: Market Research Agency of the Year - Best of the rest
18 Dec 2003
2003 included Nationwide, for which it carried out a customer segmentation exercise to develop CRM ...
E-mail grows in popularity among marketers for CRM
04 Dec 2003 | by Ben Carter
LONDON - E-mail marketing is fast establishing itself as the leading way for marketers to manage relationships with their existing customers, according to the latest research from the Direct Marketing Association (DMA).
DIRECT: E-mail grows in popularity for CRM work
04 Dec 2003 | by Ben Carter
E-mail marketing is fast establishing itself as the leading way for marketers to manage relationships with their existing customers, according to the latest research from the Direct Marketing Association (DMA).
OPINION: Customer trust is as important as their details
20 Nov 2003 | by Laura Mazur, a business writer
'single view' of their customers, despite all the money spent on CRM systems to do just this. That hasn't stopped them spending: Datamonitor predicts that the worldwide market for analytical CRM - or using ...
STOP PRESS: Jupiter appoints Masius
30 Oct 2003
four-way pitch. Sister agencies Arc and Arc Interactive will provide CRM and online support
NEWS BRIEF: Ford embarks on mobile marketing campaign
23 Oct 2003
been developed by SMS specialist Flytxt and CRM agency Wunderman and will target young female drivers
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
