AA improves customer targeting with mag revamp
15 Oct 2003 | by Claire Billings,
of former Scottish Widows marketer Simon Skinner to head its CRM activity in the new role of customer ...
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DIRECT MAIL SHOWCASE: Some of the UK's fastest growing DM agencies prove rapid growth is no hindrance to creativity
16 Oct 2003 | by Ken Gofton
's ambitious CRM strategy is to establish 50 million relationships globally by 2009. Iris designed the One ...
New heads take the helm at Digerati\ in Manchester
15 Oct 2003 | by Staff,
The two both take on the role of digital director at the Manchester-based agency, which is a sister company of BDH\TBWA. Nel brings with him specialist expertise in direct response, email marketing and e-CRM to the post, while Andrews's experience covers all aspects of through-the-line digital ...
Superbrands case studies: Avis
13 Oct 2003
, or most recently, email activity. In July 2002, bmi and Avis used a customer relationship management (CRM ...
E-services consortium hires Upward Curve
10 Oct 2003 | by Ravi Chandiramani
Management (CRM) programme, has hired Upward Curve PR after a four-way pitch. Its strategy will be based ... what CRM is to local government and policy makers, as well as promoting commercial partnerships with IT suppliers. The CRM programme aims to deliver a wide range of services electronically, from processing ...
The AA creates CRM role to support cross-selling
09 Oct 2003 | by Ben Bold,
LONDON - The AA has appointed Scottish Widows marketer Simon Skinner to head its CRM activity
DIRECT: AA creates CRM role to support cross-selling
09 Oct 2003 | by Ben Bold
The AA has appointed Scottish Widows marketer Simon Skinner to head its CRM activity
YOUNG GIFTED AND 96% WHITE: Are agencies ethnically diverse enough to cater to a multicultural society's needs, asks Jane Simms
09 Oct 2003 | by Jane Simms
are educating the agencies, rather than the other way around," says Ruth Southern, head of CRM development ...
CLOSE-UP: LIVE ISSUE - Pragmatism rules as Boots holds pitch of pitches
03 Oct 2003 | by John Tylee
and buying), OgilvyOne (DM and CRM), The Partners (design), Exposure (brand exploitation, ambient media ... ) Naked (media planning and communication strategy), Craik Jones Watson Mitchell Voelkel (DM and CRM). ...
DIRECT BRIEF: Chemistry Communications Group launches marketing division
02 Oct 2003
Chemistry Communications Group, an independent CRM agency, has launched a marketing division
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
