For CRM to be effective, segmentation needs to reflect the fact that consumers can no longer...for change's sake. Around 70% of CRM implementations have failed to date and two main causes of this have been identified. Firstly, that staff responsible for implementing CRM solutions have been poorly ... . If this is the case, the adoption of these new, tribal categories will revitalise CRM programmes and enable them ...
The Outsourcing Special follows the success of Times Online's CRM Special. The Outsourcing Special is aimed at Times Online's business audience. Last month, the Times launched an investor's centre in association with Merrill Lynch Investment Managers to provide an authoritative editorial guide to all aspects ...
Cunard. Keith McNeilly, CRM director at PPS, said: "The grey market are key consumers for advertisers ...
, and the combination of decay and address errors costs mailers over £84m a year. Despite the focus on CRM and data ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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