to remove filtersDIRECT BRIEF: Avon Cosmetics launches long-term strategy
03 Jul 2003
Avon Cosmetics has launched a long-term strategy to develop its e-CRM programme and build profiles
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P&G centralises European database to build CRM
30 Oct 2003 | by Claire Billings,
LONDON - Consumer goods giant Procter & Gamble is to centralise its consumer database across 16 markets in Europe as part of a strategy to improve its relationships with customers.
Unilever appoints group leader of CRM activity
26 Jun 2003 | by Ben Bold,
LONDON - Unilever has created a group role to improve its relationship marketing across its portfolio of brands, and promoted a Lever Faberge marketer to fill the post.
Ogilvy promotes Schmidt to head Nestle Purina work
06 May 2003 | by Claire Billings,
to group director of the Nestle Purina interactive and digital CRM business.
DIRECT BRIEF: Chemistry Communications Group acquires Made With Love
06 Feb 2003
Chemistry Communications Group, a CRM specialist agency, has acquired brand response agency Made
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
