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Allianz Cornhill revamps database for increased DM

LONDON – Financial services firm Allianz Cornhill is using a CRM drive aimed at boosting revenues

Partners hires creative duo from Proximity London

the silver award for CRM strategy for Persil. Other campaigns they have worked on include BTopenworld swear ...

STOP PRESS: Jupiter appoints Masius

four-way pitch. Sister agencies Arc and Arc Interactive will provide CRM and online support

DIRECT BRIEF: DaimlerChrysler Services appoints Ladders Agency

Agency to handle its direct marketing and CRM. The agency will be responsible for co-ordinating marketing

MM Group acquires rival Contact 24 from Havas

our business by providing CRM solutions to some of the top brands in the country and have decided ...

DaimlerChrysler appoints Ladders for CRM initiative

the Ladders Agency to handle its direct marketing and CRM activity....office under account director, Lee Thawley. The appointment marks a key stage in development of a CRM ... Laplaud, DaimlerChysler Services CRM manager, said: "After a year of detailed internal liaison ...

PROFILE: The science of emotion - Crawford Davidson, Marketing director, Tesco Personal Finance

-2001: Strategic group manager for Advantage Card to head of Advantage Card and CRM senior manager, Boots 2001 ...

ANALYSIS: BiTC honours ethical initiatives

alone. To put that achievement into context, the CRM Tracker for 2001, which followed more than 60 ...

Sainsbury's Bank appoints PHD for £4m media task

handles direct marketing, CRM, e-commerce and digital media; 20:20, which manages retail development ...

Rapier creates its first TV ad for AA Insurance Services

brand launches, advertising, DRTV, data consulting, websites and CRM work. Clare Salmon, sales ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.