mothers as part of a new CRM programme developed by Haygarth.
LONDON - Consumer goods giant Procter & Gamble is to centralise its consumer database across 16 markets in Europe as part of a strategy to improve its relationships with customers.
Penfolds, the premium Australian wine brand, is launching a CRM initiative to promote its Penfolds
and internet ads. In May, Glenfiddich hired direct marketing agency Presky Maves to devise its first CRM ...
LONDON - Unilever has created a group role to improve its relationship marketing across its portfolio of brands, and promoted a Lever Faberge marketer to fill the post.
-the-line activity including mainstream advertising and multicultural marketing alongside online, CRM, interactive ...
. Despite its size, Glenfiddich has not yet ventured into CRM, territory well-trodden by rivals ...
of British Advertisers, will begin immediately on a customer relationship management (CRM) strategy for the brand. Despite its size, Glenfiddich has not yet ventured into CRM, territory well-trodden by rivals ...
LONDON - Masterfoods has appointed O2 to handle the text marketing side of its £10m customer drive across its most famous chocolate brands such as Snickers and Mars.
LONDON - Masterfoods, maker of Mars, Twix and Snickers, is to run its biggest promotion to date across its most famous brands in a bid to understand its customers better.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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