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SMA Nutrition targets new parents with CRM strategy

mothers as part of a new CRM programme developed by Haygarth.

DIRECT MAIL SHOWCASE: Some of the UK's fastest growing DM agencies prove rapid growth is no hindrance to creativity

's ambitious CRM strategy is to establish 50 million relationships globally by 2009. Iris designed the One ...

MM Group acquires rival Contact 24 from Havas

our business by providing CRM solutions to some of the top brands in the country and have decided ...

TfL to focus on CRM in review of £2m account

would also include managing CRM work. The transport body has recently launched Oyster, a smartcard ... , will allow TfL to capture data on its customers. Marson added that CRM is an important part of TfL ...

DIRECT: Sue Ryder Care creates mailings for CRM initiative

Sue Ryder Care, the charity for people with life-shortening illnesses, is launching a three-year customer relationship management initiative to recruit 100,000 donors by 2006.

Arthritis charity hires Conduit to boost CRM activity

its consumer database as part of a CRM drive aimed at increasing donations to the charity.

Classic FM uses reward mailing to target grey market

Cunard. Keith McNeilly, CRM director at PPS, said: "The grey market are key consumers for advertisers ...

OPINION: Marketing Society - There's a simple rationale behind ties with causes

. This will have one major upside: CRM will always stand for 'customer relationship management'. Never again

MS Society launches tailored email alerts

The alert service, powered by BSD Marketing's electronic CRM software, allows supporters of the charity to control the frequency and content of the emails they receive. The information can be delivered ... person at the right time." Founded in October, BSD provides a range of electronic CRM software ...

 

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