to remove filtersSuperbrands case studies: Avis
13 Oct 2003
, or most recently, email activity. In July 2002, bmi and Avis used a customer relationship management (CRM ...
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OPINION: Customer trust is as important as their details
20 Nov 2003 | by Laura Mazur, a business writer
'single view' of their customers, despite all the money spent on CRM systems to do just this. That hasn't stopped them spending: Datamonitor predicts that the worldwide market for analytical CRM - or using ...
CLOSE-UP: LIVE ISSUE - Pragmatism rules as Boots holds pitch of pitches
03 Oct 2003 | by John Tylee
and buying), OgilvyOne (DM and CRM), The Partners (design), Exposure (brand exploitation, ambient media ... ) Naked (media planning and communication strategy), Craik Jones Watson Mitchell Voelkel (DM and CRM). ...
BCA chooses The Preference Service to drive insight
30 Sep 2003 | by Staff,
and design of the questionnaires through to analysis of the data gathered. Keith McNeilly, CRM director ...
Virgin Travelstore in talks with BTL agencies
11 Sep 2003 | by Ben Bold,
The Marketing Communication Consultants Association and Virgin Travelstore head of marketing Rachael Anderson are handling the review and five agencies are believed to have pitched. The winning agency will be responsible for handling responsive press ads, direct marketing and CRM. The company ...
CAMPAIGN DIRECT AWARDS 2003: Royal Mail Direct Award
11 Jul 2003
-conceived and produced and recognise Tesco's relationship with its consumers. The supermarket chain's excellent CRM ...
Let's get back to basics
04 Jul 2003
-catching creative offering and CRM specialists can develop outstandingly intelligent relationship systems ...
Domino's Pizza unveils 'Psychic Duck' brand icon
17 Apr 2003
duck in the TV spots. Integral to the strategy will be a CRM campaign and direct mail featuring ...
Egovision overhauls Hong Kong Legends website
27 Feb 2003 | by Staff,
is the first phase of an integrated system that will take care of ordering, CRM and fulfilment management ... to complete the website and CRM and eCRM overhaul." If you have an opinion on this or any other issue ...
Premium TV boosts CRM strategy
27 Jan 2003 | by Staff,
to upgrade its online stores as part of a move to improve its CRM strategy...., and enhance Premier TV's CRM strategy through integration of the stores with its centralised database ... improve both performance and manageability, and allow the further development of our CRM capabilities ... and single sign-on for improved CRM. Carlo Rimini, managing director at Snow Valley, said: "The partnership ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
