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BT takes on One.Tel customer chief

on". At One.Tel, Norris was responsible for CRM and marketing activity and launched the UK's first ...

Microsoft calls review of £400m below-the-line work

CRM system to manage the responses that this material generates. Microsoft is emulating its rival ...

Microsoft calls £400m direct pitch

CRM system to manage the responses that this material generates. Microsoft is emulating its rival ...

Vodafone plans to focus on CRM under new chief

its CRM function under the control of marketing director Lance Batchelor.

T-MOBILE VS O2: The first year report

and targeted." CRM 6/10 O2 O2's well-integrated marketing strategy is reflected in a strong below ... and creativity, but O2 has - and it sets it apart from the competition." CRM 8/10 THE FUTURE T ...

Chemistry picks up Microsoft CRM brief after four-way pitch

appointment like this is heartening because it goes beyond direct marketing and digital, showing that CRM ...

DIRECT: 02 hires CRM chief from Thomas Cook

De Laat joins this week as head of CRM. He will oversee the mobile network's customer insight, data and loyalty initiatives. The new position includes analysing mobile phone usage patterns to inform its marketing campaigns, and mailing customers with 'best plan advice'. De Laat was recently linked ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.