to remove filtersMicrosoft calls £400m direct pitch
24 Oct 2003
CRM system to manage the responses that this material generates. Microsoft is emulating its rival ...
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Microsoft calls review of £400m below-the-line work
27 Oct 2003 | by Staff,
CRM system to manage the responses that this material generates. Microsoft is emulating its rival ...
MRM -- IT buzzword or helpful marketing tool?
29 Aug 2003
that at present, MRM may appear to be another buzzword, like that of CRM, but I believe it presents a very real ...
Simply Energy launches advertising and DM initiatives
22 Jul 2003 | by Staff,
The brief to Tattoo Marketing is to develop a stronger and more compelling proposition for Simply Energy's money-saving and green energy initiatives, as well as to develop CRM, foster affinity partnerships and open up new revenue streams. Initial activity includes qualitative research among users ...
Times Online partners with BT to launch SME advice site
21 Jul 2003 | by Staff,
on the outsourcing market and a previous one on the CRM market. Both were aimed at Times Online's business audience ...
Tequila work for HP doubles click-through rate
02 Jun 2003 | by Staff,
that the content of the magazine was targeted. Christophe Meili, CRM manager at HP, said: "It's clear ...
Agency Republic to part company with Microsoft Xbox
27 May 2003 | by Claire Billings,
with Xbox games. At the end of last year, the agency developed a £2.5m CRM campaign designed to find out ...
Masterfoods appoints O2 for CRM text campaign
18 Mar 2003 | by Claire Billings,
LONDON - Masterfoods has appointed O2 to handle the text marketing side of its £10m customer drive across its most famous chocolate brands such as Snickers and Mars.
Chemistry picks up Microsoft CRM brief after four-way pitch
14 Feb 2003 | by MARK SWENEY
appointment like this is heartening because it goes beyond direct marketing and digital, showing that CRM ...
Grimes departs British Gas after a year as CRM chief
06 Feb 2003 | by Mark Kleinman,
' departure, and said British Gas had "decided to realign the responsibilities of the CRM role". Though he ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
