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Zingo pushes taxi sampling with integrated campaign

emphasis on digital activity designed to grow our CRM database, this campaign is designed to encourage ...

Teletext awards £2m digital task to DLKW Dialogue

of the DLKW Dialogue's work will include electonic CRM, which follows the agency's move earlier this year ... executive. Tessa Critchlow, Teletext CRM and direct marketing manager, said: "As a result of consumer ...

Center Parcs hires Prolog for brochure fulfilment

of customers' and prospect's details. Nick Begy, CRM manager for Center Parcs, said: "Our proposition ...

Virgin Travelstore in talks with BTL agencies

The Marketing Communication Consultants Association and Virgin Travelstore head of marketing Rachael Anderson are handling the review and five agencies are believed to have pitched. The winning agency will be responsible for handling responsive press ads, direct marketing and CRM. The company ...

DIRECT: Virgin Travelstore in talks with BTL shops

The Marketing Communication Consultants Association and Virgin Travelstore head of marketing Rachael Anderson are handling the review and five agencies are believed to have pitched. The winning agency will be responsible for handling responsive press ads, direct marketing and CRM. The company ...

Virgin Atlantic Gatwick post goes to CRM chief

LONDON - Virgin Atlantic relationship marketing chief Liz Brackley has left the role to run the airline's Gatwick Airport operations.

DIRECT: Virgin Atlantic selects CRM chief for Gatwick

Virgin Atlantic's relationship marketing chief Liz Brackley has left the role to run the airline's Gatwick Airport operations.

TfL to focus on CRM in review of £2m account

would also include managing CRM work. The transport body has recently launched Oyster, a smartcard ... , will allow TfL to capture data on its customers. Marson added that CRM is an important part of TfL ...

DIRECT: TfL to focus on CRM in review of £2m account

would also include managing CRM work. The transport body has recently launched Oyster, a smartcard ... , will allow TfL to capture data on its customers. Marson added that CRM is an important part of TfL ...

VisitBritain seeks interactive and CRM specialist

, is looking for an agency to develop an interactive and CRM drive to promote the UK as a holiday destination...The interactive and CRM activity, worth £300,000, follows a recent press campaign by VisitBritain Australasia in newspapers and advertorials in magazines. Agencies will have to prove knowledge of local markets, including New South Wales, Victoria, Queensland in Australia, as well as Wellington and Auckland ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.