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". She said that looking forward, Ogilvy's focus would be on CRM. "For a creative who enjoys ...
to upgrade its online stores as part of a move to improve its CRM strategy...., and enhance Premier TV's CRM strategy through integration of the stores with its centralised database ... improve both performance and manageability, and allow the further development of our CRM capabilities ... and single sign-on for improved CRM. Carlo Rimini, managing director at Snow Valley, said: "The partnership ...
, is to place more emphasis on digital CRM, as part of a shake-up of the agency by its new head Louise Ainsworth....The change in the division's focus is understood to have led to the departure of creative David Hurren, who follows Tim Carrigan, the former managing partner who left at the end of the last year. Ainsworth said: "Looking forward, we believe our focus must be on digital CRM." She said the agency's new ...
CRM is still seen as an expensive mistake by some companies, but it is not going away, writes Paul...For many companies, CRM seems like an expensive mistake -- it's a good theory but in practice how ... ? More businesses are getting desperate to see a return on investment from CRM, and many have just budgeted this into their 2003 sales figures. The good news is that every CRM system can be made ...
LONDON - Xbox has hired Dominic McBrien as its top relationship marketer, with a brief to entice gamers to adopt online gaming service Xbox Live.
Xbox has hired Dominic McBrien as its top relationship marketer, with a brief to entice gamers to adopt online gaming service Xbox Live.
January 29: Effective e-mail marketing - beyond the basics. A one-day course by the IDM, packed with practical advice on campaign planning, database management, effective design, testing and measurement techniques, and e-CRM. Contact: 020 8614 0277 February 27: Cause-Related Marketing - Getting Started ...
, QBase and e-crm. Bonnier has appointed Hugh Bessant, a senior executive of the Swedish firm ...
more about their preferences. This information will be used in future activity. Matt Button, the CRM ...
LONDON - Masterfoods, maker of Mars, Twix and Snickers, is to run its biggest promotion to date across its most famous brands in a bid to understand its customers better.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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