BCA chooses The Preference Service to drive insight
30 Sep 2003 | by Staff,
and design of the questionnaires through to analysis of the data gathered. Keith McNeilly, CRM director ...
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Center Parcs hires Prolog for brochure fulfilment
30 Sep 2003 | by Claire Billings,
of customers' and prospect's details. Nick Begy, CRM manager for Center Parcs, said: "Our proposition ...
Direct mail spending grows 3.4%?
29 Sep 2003
, writes Simon Davis, managing director of e-crm data and member of the DMA Business-to-Business Committee .
Organic appoints Turinas to head New York office
25 Sep 2003 | by Staff,
that focused on increasing marketing effectiveness through CRM, targeting, campaign planning, and e ...
OPINION: Marketing Society - Effective CRM is built in rather than bolted on
25 Sep 2003 | by John Ballington, corporate and consumer affairs director at Lever Faberge, a member of the Business in the Community Leadership Team, and a member of The Marketing Society
But this is often the case when it comes to CRM. So how do you justify big-buck investments when ... believe that CRM programmes have to make sound commercial sense and are firmly grounded in consumer ... kind of CRM programme is therefore critical. It is on this basis that Lever Faberge has invested ...
DIRECT BRIEF: Institute of Direct Marketing to hold conference
25 Sep 2003
. Entitled 'Communicating with Customers', it will include presentations on topics such as CRM
CAREERS: Diary
25 Sep 2003
October 1 to 3: Customer Relationship Management. This course focuses on how a CRM programme should be formulated and implemented and will work toward developing the knowledge and skills to achieve this. Organised by, and held at, Cranfield School of Management. Contact: 01234 754 504 October 10 ...
E-MAIL MARKETING: You've got mail (if you want it)
25 Sep 2003 | by David Murphy
Cahoot, whose head of CRM, Ann Richards, says: "We have only ever marketed via e-mail to people who have ... following the e-mail campaign stands at more than 550%. Michael Davey, CRM manager for Mazda Motors UK ...
The Barbican appoints WARL for CRM strategy
18 Sep 2003 | by Ben Bold,
added that CRM is crucial to the arts venue and, following WARL's appointment, it must become more ...
DIRECT BRIEF: Survey by CRM Technologies
18 Sep 2003
will have to opt in to receive e-mail marketing, according to a survey by CRM Technologies. Fifty six
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
