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Marketers should leave inaccurate data in the past

billing systems, fuelling CRM programmes and providing analysis of customer demographics. Without any ...

CRM Technologies offers data audit at marketing show

LONDON - CRM Technologies is offering a free data audit to marketers attending the Technology...campaigns. CRM Technologies claims the results will deliver meaningful data that will enable future ... functions. Andrew Freeman, director at CRM Technologies, said: "The success of any marketing campaign ... for organisations to ensure that they're in complete control of all their valuable data assets." CRM Technologies ...

Direct News: Regus gives £2m job to Meteorite

its £2m direct marketing account and CRM programmes.

Agency of the Year: Creative Agency of the Year - Best of the rest

by merging CRM company rmg:connect and sales promotion agency Black Cat to form rmg:black cat, which it them ...

Direct marketing: Big and beautiful

Wunderman Launches NSPCC Saatchi Saatchi CRM Army ...

Using the right analysis tools

everyone would agree that customer data is crucial, as it is in developing a CRM strategy or analysing ...

Superbrands case studies: Jaguar

becomes more developed, increasing use is also being made of Direct Marketing and CRM. As a more precise ...

CRM Technologies expands with marketing and data

LONDNON - CRM Technologies, specialist in outsourced marketing services, has extended its offering...as build customer profiles. CRM Technologies says the latest additions give it the ability to offer ... -how with technology. Andrew Freeman, director at CRM Technologies, said: "The projects we run comprise integrated ...

OgilvyOne appoints O'Donnell as European chairman

, replacing Philip Greenfield, who is moving to the US to head J Walter Thompson's CRM network rmg:connect.

Homebase strategy change prompts £10m rethink

Marketing has learned that the DIY retailer is talking to a number of direct marketing agencies about overhauling its Spend & Save loyalty scheme, which has more than 3m members. It is also planning to step up CRM activity in the New Year. Homebase is understood to be interested in appointing a number ...

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