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Direct News: Regus gives £2m job to Meteorite

15 Dec 2004

its £2m direct marketing account and CRM programmes.

Agency of the Year: Creative Agency of the Year - Best of the rest

15 Dec 2004

by merging CRM company rmg:connect and sales promotion agency Black Cat to form rmg:black cat, which it them ...

Direct marketing: Big and beautiful

15 Dec 2004

Wunderman Launches NSPCC Saatchi Saatchi CRM Army ...

Superbrands case studies: Jaguar

14 Dec 2004

becomes more developed, increasing use is also being made of Direct Marketing and CRM. As a more precise ...

News brief: Business in the Community enlists Tesco marketing director

08 Dec 2004

examples of CRM best practice for marketers.

Direct News: Homebase launches £10m direct rethink

08 Dec 2004 | by Ben Bold

Marketing has learned that the DIY retailer is talking to a number of direct marketing agencies about overhauling its Spend Save loyalty scheme, which has more than 3m members. It is also planning to step up CRM activity in the new year. Homebase is understood to be interested in appointing a number ...

GfK's Andrew Smith departs to launch own start-up

06 Dec 2004 | by Sam Matthews,

. Investments in CRM and related initiatives need to show a clear return. Research can provide this, and help ...

JWT restructures global CRM network as rmg:connect

03 Dec 2004 | by Daniel Farey-Jones,

on CRM is set to grow from $16.8bn (£8.7bn) in 2001 to $36bn by 2005. As clients increasingly access non ... be positioned to offer strategic CRM, online and offline, on a global basis." If you have an opinion ...

Special Report: Direct Marketing - Client Champions

03 Dec 2004

. Lexus believes that above- and below-the-line executions should work in tandem. The company's CRM ...

Unilever in talks with agencies on frozen food CRM

01 Dec 2004 | by Ben Carter,

about the CRM strategy for its Birds Eye's frozen vegetables range and Carte D'Or ice-cream brand, with a pitch expected to take place in early December. Having trialled CRM on a limited basis ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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