to remove filtersWoolworths marketing chief Trinder quits for ITV Sales
14 Oct 2004 | by Jeremy Lee,
alongside the ITV Sales internal CRM Working Group. ITV is still looking for a marketing director although ...
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Mark Trinder set for ITV Sales job
15 Oct 2004 | by Jeremy Lee
alongside the ITV Sales internal CRM Working Group. ITV is still looking for a marketing director although ...
Aegis takes stake in digital shop in deal worth up to £2m
13 Oct 2004 | by Ian Darby,
of Korea Telecom. The agency offers planning, web strategy, online planning and buying and CRM services ...
ITV Sales reinforces customer focus
08 Oct 2004 | by Ian Darby
Launched by the former DFGW managing director Charlie Dawson five years ago, The Foundation will work alongside senior members of ITV Sales in an attempt to develop a culture based around customer needs. Justin Sampson, the ITV Sales director of CRM, has put a working group in place to help ITV ...
BSkyB files lawsuit against EDS over £61m contract
17 Aug 2004 | by Sam Matthews,
Under the two-year contract, signed in November 2000, EDS was to provide BSkyB with CRM and build ... in CRM since 2000 but the deal was terminated in December 2002, when the satellite broadcaster decided ... heavily in CRM, marketing and infrastructure over the next three years to meet forecast subscriber numbers ...
BSkyB plans lawsuit against EDS for contract breach
11 Aug 2004 | by Sam Matthews,
Under the two-year contract, signed in November 2000, EDS was to provide CRM to BSkyB and build a ... " to compensate for problems with its CRM systems. The EDS contract was a substantial part of Sky's £170m investment in CRM since 2000 but the deal was terminated in December 2002, with the satellite broadcaster ...
Interpublic cuts its losses with first growth since 2001
05 Aug 2004 | by Staff,
companies -- in advertising, CRM and public relations -- posted strong top-line domestic results. I ...
ITV: So what difference did it make?
05 Aug 2004
with the enormity of his new challenge. 'It would be unrealistic for ITV to have a major CRM blueprint in place ... ITV is an aggressive commercial organisation with a poor track record of delivering on CRM. If there ... of innovation in the TV schedule.' ITV's ability to deliver CRM in the face of pressure to drive revenues ...
Royal Mail launches discount promo to publishers
04 Aug 2004 | by Staff,
and implement an effective CRM strategy based on subscription data, for example utilising life cycle information ...
Media News: Agency chief trio to boost ITV CRM team
04 Aug 2004 | by Colin Grimshaw
ITV Sales has strengthened its advertiser relationships team as it prepares for a major client marketing drive to improve its image.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
