, replacing Philip Greenfield, who is moving to the US to head J Walter Thompson's CRM network rmg:connect.
. At Digitas, Bentham led new-business development, as well as handling online CRM planning and execution ... -capabilities will reinforce our digital and CRM offering." If you have an opinion on this or any other issue raised ...
on CRM is set to grow from $16.8bn (£8.7bn) in 2001 to $36bn by 2005. As clients increasingly access non ... be positioned to offer strategic CRM, online and offline, on a global basis." If you have an opinion ...
. Lexus believes that above- and below-the-line executions should work in tandem. The company's CRM ...
's Shai Eilon to take on the new role of CRM manager.
change in strategy. Mini will set up a CRM programme, aimed at building a relationship with its large ...
of Korea Telecom. The agency offers planning, web strategy, online planning and buying and CRM services ...
on everyone's lips, but many have been disillusioned by the reality. I would question whether CRM has really ...
and profitability are enhanced. The key is strong technology, a well-executed CRM strategy and a bit of luck ... it achieved through its partnerships and CRM. REMEDY - Overhaul the advertising strategy; return to a ...
Espana, which has launched SMS-based CRM technology.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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