to remove filtersAgency of the Year: Creative Agency of the Year - Best of the rest
15 Dec 2004
by merging CRM company rmg:connect and sales promotion agency Black Cat to form rmg:black cat, which it them ...
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Direct News: Regus gives £2m job to Meteorite
15 Dec 2004
its £2m direct marketing account and CRM programmes.
Direct marketing: Big and beautiful
15 Dec 2004
Wunderman Launches NSPCC Saatchi Saatchi CRM Army ...
Homebase strategy change prompts £10m rethink
08 Dec 2004 | by Ben Bold,
Marketing has learned that the DIY retailer is talking to a number of direct marketing agencies about overhauling its Spend & Save loyalty scheme, which has more than 3m members. It is also planning to step up CRM activity in the New Year. Homebase is understood to be interested in appointing a number ...
News brief: Business in the Community enlists Tesco marketing director
08 Dec 2004
examples of CRM best practice for marketers.
Direct News: Homebase launches £10m direct rethink
08 Dec 2004 | by Ben Bold
Marketing has learned that the DIY retailer is talking to a number of direct marketing agencies about overhauling its Spend Save loyalty scheme, which has more than 3m members. It is also planning to step up CRM activity in the new year. Homebase is understood to be interested in appointing a number ...
Unilever in talks with agencies on frozen food CRM
01 Dec 2004 | by Ben Carter,
about the CRM strategy for its Birds Eye's frozen vegetables range and Carte D'Or ice-cream brand, with a pitch expected to take place in early December. Having trialled CRM on a limited basis ...
Direct News brief: NewLogic to handle Tokenline service
01 Dec 2004
The Society of London Theatre has appointed CRM firm NewLogic to handle its Tokenline service
Direct News: Unilever frozen food reviews direct work
01 Dec 2004 | by Ben Carter
Marketing has learned that the company has held talks with several direct agencies about the CRM strategy for its Birds Eye's frozen vegetables range and Carte D'Or ice-cream brand, with a pitch expected to take place in early December. Having trialled CRM on a limited basis for several of its frozen food ...
Marketer's diary
24 Nov 2004
25 November Lastminute.com publishes annual results. 28 November Nike RunLondon 10km street race. Paula Radcliffe will compete in the senior race. 29 November Band Aid 20 single is released. 29 November CRM for Mobile Operators. Conference at the Marriott hotel, London NW3. 2 December Daily Mail ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
