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Using the right analysis tools

everyone would agree that customer data is crucial, as it is in developing a CRM strategy or analysing ...

Find the right conditions for your pop-ups

responsibility for our actions. We talk about CRM and enhancing the consumer experience, but, in reality, we so ...

Media Bitch

auditioning for ’80s pop group Dollar”. THE TWO-MINUTE TEST Kate Simon, group CRM manager, GWR Group ...

Brainwaves - How to unlock the psychology of consumer decision making

for developing a communications strategy and informs all aspects of communication: tone, medium, CRM and broader ...

Kia car brand gets dedicated contract magazine

loyalty between Kia and their customers. Annie-Marie Judd, CRM manager of Kia, said: “Our customers ...

From the shop floor - Office rituals are a vital part of my holiday

Sudhakar is CRM manager at Lastminute.com ...

From the shop floor

with chav toasties and the white sliced. It doesn’t cost much but it does work. Sonia Sudhaka is CRM ...

Magazines to get tips from the "experts"

is exactly why we are sponsoring this event. “Our aim is to champion the wider issue of the CRM benefits ...

From the shop floor - Achav’s guide to the office class system

in each of us. Sonia Sudhakar is CRM manager at lastminute.com ...

ITV brings in the consultants for ad promo role

to the needs of advertisers. The Foundation will work with ITV’s CRM Working Group, which comprises Kim Gilroy ... management), Simon Orpin (agency sales), James Rice (regional sales), Justin Sampson (director of CRM ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.