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Subscription data health checks on offer at PPA event

, which is exactly why we are sponsoring this event. Our aim is to champion the wider issue of the CRM ...

CRM Technologies offers free marketing data audit

LONDON – CRM Technologies is offering a free data audit designed to help marketing professionals...The audit will measure the quality and relevance of business-to-business and business-to-consumer data that directly affects the success of direct marketing campaigns. CRM Technologies claims ... national business database reference and a breakdown by job functions. Andrew Freeman, director at CRM ...

Marketing and CRM technology budgets on the rise

LONDON - Marketing-related and CRM technology budgets have increased for the first time in three...Results of the survey, released this week, found that the average marketing-related and CRM technology budget was around £200,000, a 2% increase on results of a survey conducted at the 2003 event ... they would spend between 50%-70% of their budgets for that year on marketing-related and CRM technology ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.