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Tequila wins two-way pitch for Baxi Potterton's CRM

\Manchester, said: "Baxi Potterton is committed to pursuing intelligent CRM and loyalty strategies and they very ...

L'Oreal plans CRM activity review for beauty brands

the UK situation for its Paris brand, the company is understood to be looking at the pan-European CRM ...

Direct News: L'Oreal plans beauty brands CRM rethink

the UK situation for its Paris brand, the company is understood to be looking at the pan-European CRM ...

Unilever reinforces worldwide commitment to CRM

relationship marketing activity and oversee increased investment in CRM. Under the revised strategy ... . Unilever's decision to push CRM to the fore follows news of Procter & Gamble's launch of a customer ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.