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Special Report: Direct Marketing - Client Champions

. Lexus believes that above- and below-the-line executions should work in tandem. The company's CRM ...

Direct news brief: Birmingham Midshires improves crm

Birmingham Midshires, Halifax's lending arm, is improving customer relationship management by adopting data specialist Experian's iMarketer software. The package enables marketing staff to query customer databases more easily.

Nationwide shifts CRM work into data house Unica

is being overseen by Simon Baines, the firm's head of interactive CRM. "Nationwide's use of Unica ...

Direct News: Nationwide shifts CRM work

Nationwide Building Society is overhauling its customer relationship management (CRM) systems...overseen by Simon Baines, the firm's head of interactive CRM. 'Nationwide's use of Unica's Affinium ...

First Plus picks EHS Brann and Starcom MediaVest

and CRM director for First Plus, from a previous role at Barclaycard. It also appointed Paul Purdy as its ...

First Plus adds EHS Brann and Starcom Mediavest to roster

as the marketing and CRM director for First Plus, from a previous role at Barclaycard. It also appointed Paul Purdy ...

Banks to launch CRM campaigns from ATMs with NCR

LONDON - NCR Corporation has launched new software in the UK that allows banks to run CRM campaigns..., the Netherlands and Asia already use APTRA Relate to link the ATM network to CRM databases. The application allows ...

World: New-business analysis - FMCG media reviews bolster global new business

Erickson Erickson, Arnold Microsoft CRM ...

World: New-Business Analysis - Nestle and HSBC accounts dominate global scene

CLIENT/TASK BUDGET WINNER dollars Microsoft CRM ... Cameron/Red Cell CLIENT/TASK SHORTLIST INCUMBENT Microsoft CRM ...

IDMF PREVIEW: The credit card test

and data; advertising and marketing agencies; CRM; print and production; design; sales promotion ... industry suppliers and niche exhibitors under one roof. Exhibitors include companies specialising in: CRM ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.