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Unilever in talks with agencies on frozen food CRM

about the CRM strategy for its Birds Eye's frozen vegetables range and Carte D'Or ice-cream brand, with a pitch expected to take place in early December. Having trialled CRM on a limited basis ...

Direct News: Unilever frozen food reviews direct work

Marketing has learned that the company has held talks with several direct agencies about the CRM strategy for its Birds Eye's frozen vegetables range and Carte D'Or ice-cream brand, with a pitch expected to take place in early December. Having trialled CRM on a limited basis for several of its frozen food ...

Sector Insight: Baby food and drink - Baby boom

. As a result, many develop CRM programmes to target mums. Baby clubs are the most popular promotional ...

Bombay Sapphire to boost sales with CRM activity

LONDON - Bombay Sapphire is trying to boost sales through an integrated customer relationship programme.

Direct News: Bombay Sapphire to bolster CRM activity

Bombay Sapphire is trying to boost sales through an integrated customer relationship programme.

Sector Insight: Liqueurs - Not just for Christmas

(000) On Off Total % On Off Total % Baileys Irish Crm 64 ... % 000 000 000 Baileys Irish Crm 4173 33.7 4306 48.8 2719 ...

Campaign Direct Awards 2004: Royal Mail Award

. The partnership, Royal Mail's head of media markets, Richard Roche, says, has "produced cutting-edge CRM ...

Direct News brief: Remy Martin hires Navigator Responsive Advertising

Remy Martin has hired Navigator Responsive Advertising to manage the CRM activity for its Remy

Johnnie Walker looks to global DM network

that it will be the first time Diageo appoints a global CRM agency to handle the brand. Chemistry was appointed to handle ...

Johnnie Walker looks to global DM network

that it will be the first time Diageo appoints a global CRM agency to handle the brand. Chemistry was appointed to handle ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.