to remove filtersClaydon Heeley creates flexible working times campaign for DTI
18 Jun 2004 | by Claire Billings
to work motivated. The mailing is supported by electronic CRM and telemarketing. The agency was handed ...
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Iris wins first client for cause-related marketing arm
05 Nov 2004 | by Daniel Farey-Jones,
, in which it is only the loyal few giving more, engaging the mainstream has become the key for effective CRM ...
Opinion: Breakthrough and Nestle both slipped up
14 May 2004 | by Julia Hobsbawm, julia@hmclondon.co.uk, professor of public relations at the London College of Printing
(CRM) offer from Nestle is a shock. The offer, said to be worth £1m and involving endorsement...Breakthrough - which has a successful CRM history in the UK - is understood to have had misgivings ... this type of endorsement may fall short of what's needed. As has been argued elsewhere, CRM is merely ... reflect this expression, no amount of CRM will shore up its reputation. Breakthrough feels it has much ...
Teacher Training Agency in search for direct agency
18 Mar 2004 | by Ben Bold,
's announcement earlier this month that it is to invest £10m in CRM. The body said that its recent "Use your ... is boosting its CRM focus across areas such as customer care and its teacher information line, as well as its ...
Teacher Training Agency invests £10m in CRM
04 Mar 2004 | by Ben Bold,
Its "Use your head. Teach" ad campaign has raised enquiries about teaching by 50%. This has encouraged the TTA to boost its CRM focus across areas such as its teacher information line, customer care, and graduate and overseas-trained teacher programmes. The organisation has award-ed a three-year contract ...
DOING IT FOR CHARITY
05 Feb 2004 | by Jane Simms
is cause related marketing (CRM). "CRM is the future for many charities," says McBride. "Of course our ... Vicary-Smith. "The real corporate support for charities comes from their CRM programmes and through serious partnerships with business." The success of CRM owes much to the band of 'commercial' marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
