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Using the right analysis tools

everyone would agree that customer data is crucial, as it is in developing a CRM strategy or analysing ...

Find the right conditions for your pop-ups

responsibility for our actions. We talk about CRM and enhancing the consumer experience, but, in reality, we so ...

Brainwaves - How to unlock the psychology of consumer decision making

for developing a communications strategy and informs all aspects of communication: tone, medium, CRM and broader ...

Kia car brand gets dedicated contract magazine

loyalty between Kia and their customers. Annie-Marie Judd, CRM manager of Kia, said: “Our customers ...

Direct News brief: NewLogic to handle Tokenline service

The Society of London Theatre has appointed CRM firm NewLogic to handle its Tokenline service

EMI hires Amazon's Eilon to build email marketing

's Shai Eilon to take on the new role of CRM manager.

The Work: Private View

, CRM and database marketing manager, Lexus GB Brief: Make the sc430 desirable and give prospects ...

Magazines to get tips from the "experts"

is exactly why we are sponsoring this event. “Our aim is to champion the wider issue of the CRM benefits ...

From the shop floor - Achav’s guide to the office class system

in each of us. Sonia Sudhakar is CRM manager at lastminute.com ...

Mark Trinder set for ITV Sales job

alongside the ITV Sales internal CRM Working Group. ITV is still looking for a marketing director although ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.