Marketing has learned that the DIY retailer is talking to a number of direct marketing agencies about overhauling its Spend & Save loyalty scheme, which has more than 3m members. It is also planning to step up CRM activity in the New Year. Homebase is understood to be interested in appointing a number ...
Marketing has learned that the DIY retailer is talking to a number of direct marketing agencies about overhauling its Spend Save loyalty scheme, which has more than 3m members. It is also planning to step up CRM activity in the new year. Homebase is understood to be interested in appointing a number ...
of the loyalty card is only the start of what will be a sustained CRM campaign with Bonmarche's target audience ...
Before she joined TMW, Roberts worked for TBWA/GGT, managing the agency's key Vauxhall account. Roberts has knowledge and experience in relationship marketing and CRM across a range of industry sectors. "I was looking for a new challenge and TMW was high on my list of agencies that not only had ...
, CRM and database marketing manager, Lexus GB Brief: Make the sc430 desirable and give prospects ...
alongside the ITV Sales internal CRM Working Group. ITV is still looking for a marketing director although ...
alongside the ITV Sales internal CRM Working Group. ITV is still looking for a marketing director although ...
The CRM activity comes in response to growing competition from non-traditional petrol retailers such as Sainsbury's and Tesco. The work aims to address a tendency by drivers to stop at whichever petrol station is nearest by offering a range of money-off deals. As part of a trial phase starting this month, existing ...
The CRM activity comes in response to growing competition from non-traditional petrol retailers such as Sainsbury's and Tesco. The work aims to address a tendency by drivers to stop at whichever petrol station is nearest by offering a range of money-off deals. As part of a trial phase starting this month, existing ...
The music, DVD and games retailer invited six agencies to take part in the pitch, which was overseen by marketing director John Taylor and head of marketing, promotions and e-commerce & CRM, Ged Hopkins. HMV shortlisted BDS and one other undisclosed agency for the final presentations, which were ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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