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The Work: Private View

, CRM and database marketing manager, Lexus GB Brief: Make the sc430 desirable and give prospects ...

Mobile marketing: Mobile evolution

seizing on the marketing and customer relationship management (CRM) possibilities. In Finland, a ... , Club Nokia has run several CRM initiatives using picture messaging. An MMS targeting young women ...

Phones4U plots 'satisfaction' push

of propositions and CRM. Hamburger confirmed that Phones4U was looking at the possibility of a loyalty scheme ...

BT overhauls roster in bid to integrate brand

businesses and CRM capability. St Luke's has also won the £15 million creative brief - after a pitch ...

HTW set to take on chunk of Microsoft direct work

-the-line business, following the software giant's decision to consolidate its $400m CRM task into the WPP

HTW to take on chunk of Microsoft DM work

-the-line business, following the software giant's decision to consolidate its $400 million CRM task into the WPP

DIRECT: Microsoft pools £211m task into two agencies

material and put in place an international CRM system. OgilvyOne already handled some direct marketing ...

DIRECT BRIEF: Dunhill develops system with Computer Software Group

Dunhill has developed a system with Computer Software Group to improve its CRM. A virtual assistant

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.