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Proximity expands mobile business with Ericsson

and CRM agencies alike." The deal comes as relationship marketing campaigns increasingly include mobile ...

DMA to set up mobile marketing strategy committee

and head of CRM for The Guardian, said: "The rate of change within the mobile marketplace over the next 12 ...

BSkyB files lawsuit against EDS over £61m contract

Under the two-year contract, signed in November 2000, EDS was to provide BSkyB with CRM and build ... in CRM since 2000 but the deal was terminated in December 2002, when the satellite broadcaster decided ... heavily in CRM, marketing and infrastructure over the next three years to meet forecast subscriber numbers ...

New CRM technology to help UK mobile operators

Espana, which has launched SMS-based CRM technology.

The Marketing Society Awards 2004: Loyalty

proposition with engaging content, British Gas invested in software to enable e-CRM, ensuring that customers ...

Neo One wins award for nightclub text service

managing director, said: "CRM in the nightclub industry has traditionally involved plastic membership cards ...

St Luke's creates silent BT ad for Transvision screens

that if companies do not have networked CRM then they do not get the full picture of their customers. It uses a ...

HTW set to take on chunk of Microsoft direct work

-the-line business, following the software giant's decision to consolidate its $400m CRM task into the WPP

HTW to take on chunk of Microsoft DM work

-the-line business, following the software giant's decision to consolidate its $400 million CRM task into the WPP

DIRECT: Microsoft pools £211m task into two agencies

material and put in place an international CRM system. OgilvyOne already handled some direct marketing ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.