. Investments in CRM and related initiatives need to show a clear return. Research can provide this, and help ...
and profitability are enhanced. The key is strong technology, a well-executed CRM strategy and a bit of luck ... it achieved through its partnerships and CRM. REMEDY - Overhaul the advertising strategy; return to a ...
of the brand. Cahill was previously CRM manager for the Savoy Group; prior to that she was responsible for co
different languages. Mindell said part of his mission is to adopt a stronger CRM focus. One of his main ...
different languages. Mindell said part of his mission is to adopt a stronger CRM focus. One of his main ...
LONDON - Travel group TUI UK is planning a major CRM initiative for its Portland Holidays Direct
Travel group TUI UK is planning a major CRM initiative for its Portland Holidays Direct brand.
LONDON - Sonia Sudhakar has rejoined Lastminute.com as its CRM and customer information manager...member of the team and is returning at an exciting time for the company. The CRM strategy she is driving ... CRM to cross-sell travel with lifestyle and increase loyalty." Sudhakar rejoins the internet travel ...
online promotions and advertising, support for off-line campaigns, development of an e-CRM strategy ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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