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Royal Mail shakes up marketing to take on rivals

's relationships with its agencies and will be responsible for managing loyalty and CRM programmes. He has been ...

Agency Republic wins Weight Watchers online task

's defunct online gaming site. At Weight Watchers he is responsible for areas including advertising, e-CRM ...

Royal Mail shakes up marketing team

's relationships with its agencies and will be responsible for managing loyalty and CRM programmes. He has been ...

DIRECT: Weight Watchers hires Agency Republic

including advertising, e-CRM, PR and research. The company uses Leo Burnett to handle its advertising ...

Consodata strengthens team with Claritas poach

Mattinson spent four years at Claritas working as account director in the leisure and travel sectors, providing data and data solutions for acquisition campaigns as well as retention based-strategies for her clients' CRM programmes. Prior to this, she worked as a list broker for HLB. In her new role ...

Johnnie Walker Scotch launches global site for CRM

LONDON - Johnnie Walker whisky is rolling out a global website to build relationships with consumers and improve loyalty.

DIRECT: Johnnie Walker launches global web site for CRM

Johnnie Walker whisky is rolling out a global web site to build relationships with consumers and improve loyalty.

Wray & Nephew rum hands CRM account to hhm

LONDON - J Wray & Nephew UK, the blender and bottler of rums and spirits, has appointed integrated agency hhm to handle its marketing, targeting the Jamaican community in the UK.

Handling and fulfilment concept needs updating

, if utilised, be an enormous asset to businesses. Data capture and analysis for CRM purposes is now ...

Cause-related marketing: Back to school

As debate rages over companies' links to schools, Lexie Williamson looks at the pitfalls of CRM...with cause-related marketing (CRM) schemes that feed them much-needed equipment, from computers to books, in return for parental customer loyalty. But this fast-growing breed of school CRM initiative, pioneered ... in the Community (BITC) has drawn up guidelines for CRM campaigns that apply equally to school schemes, and are a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.