Direct News: Bombay Sapphire to bolster CRM activity
29 Sep 2004 | by Ben Bold
Bombay Sapphire is trying to boost sales through an integrated customer relationship programme.
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Bombay Sapphire to boost sales with CRM activity
29 Sep 2004 | by Ben Bold,
LONDON - Bombay Sapphire is trying to boost sales through an integrated customer relationship programme.
From the shop floor - Recruitment is just like a dating service
28 Sep 2004 | by MediaWeek
on the wrong side of the appropriate line. Sonia Sudhakar is CRM manager at Lastminute.com ...
It may not be sexy, but it certainly is clever
28 Sep 2004 | by MediaWeek
approach. But now with the achievements of technology, CRM suites and using opportunities to capture data ...
Synovate strengthens senior team with Sherman hire
27 Sep 2004 | by Staff,
in his career, he co-founded McKinsey's Global CRM practice. According to Balbirnie, Sherman ...
The demographics of email marketing
24 Sep 2004
on everyone's lips, but many have been disillusioned by the reality. I would question whether CRM has really ...
Nationwide shifts CRM work into data house Unica
22 Sep 2004 | by Ben Bold,
is being overseen by Simon Baines, the firm's head of interactive CRM. "Nationwide's use of Unica ...
Opinion: Marketing Society - Marketers must not shun CRM
22 Sep 2004 | by Steve Fearon, head of CRM at Oracle and a member of The Marketing Society
purchases. Such tools are referred to as CRM (customer relationship management) software. This software ... it is through the sales cycle or customer service. By including marketing as an integral part of the CRM cycle ... the success of a campaign and the value of marketing to the business. Marketing cannot afford to ignore CRM ...
Direct News: Nationwide shifts CRM work
22 Sep 2004 | by Ben Bold
Nationwide Building Society is overhauling its customer relationship management (CRM) systems...overseen by Simon Baines, the firm's head of interactive CRM. 'Nationwide's use of Unica's Affinium ...
How FMCG can make the most of data capture
17 Sep 2004
the principles of CRM? Or is it that they don't have the systems and tools in place internally to be able ... opportunity most brands do not seize the initiative to extend the communication as part of a CRM strategy ...
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