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GCap promotes George to commercial director

Scotland and Manchester as well as the development of new revenue streams from CRM, online and podcasting ...

Classic FM group to ramp up use of CRM

-strong listener database and has appointed Kate Simon as CRM director....Simon had set up a CRM strategy at GCap's national station Classic FM, and her promotion will see her tasked with doing the same across the group's other stations. The group intends to build a central database of 2m listeners within three years, enabling it to cross-sell CD compilations, downloads ...

Campaign Media Awards 2005: Real integration is key to successful media strategy

solutions, MediaCom Justin Sampson - Director of CRM, ITV Mark Craze - Joint managing partner, Media ...

Media: Double Standards - 'User-generated content will change our world'

experience, CRM opportunities, DM, engagement, interaction: the whole communications package. - How do you ...

Media: Strategy Analysis - The biggest ever game of Monopoly

and 189,699 people played Monopoly Live. Hasbro's CRM database was bolstered by nearly 100,000 opted ...

The Work: New Campaigns - UK

the British weather." LEXUS - IS RELAUNCH Project: IS relaunch Client: Matt Button, CRM and database ...

Editorial: ITV's change for the worse

head has the face of director of CRM Justin Sampson - all charm and sympathy for client needs - while ...

ITV 50 Years of Fame: What ITV means to me - Tess Alps

brands before they expect a return. I acknowledge the importance of CRM. A statement insert may well ...

50 Years of Fame: Looking forward

Television has been the dominant marketing medium of our time. The challenge for the industry is to ensure that it stays that way.

50 Years of Fame: Marketing the TV medium

' director of CRM, Justin Sampson, who has a unique perspective on the task in hand having joined ITV from ...

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