to remove filtersFarnborough uses SMS service to recruit students
14 Dec 2005 | by by Ben Bold
LONDON - Farnborough College of Technology has introduced a text messaging CRM service to support
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Nissan targets stylish female drivers with Micra C+C mailer
19 Dec 2005 | by by Julia Pearlman
their "stylish and independent nature". Helen Perry, manager, CRM Online marketing at Nissan, adds: "TMW ...
Agency of the Year 2005: Direct Agency of the Year - Tullo Marshall Warren
14 Dec 2005 | by Ed Kemp
\London. The agency was also handed a £900,000 brief for GNER in April. The CRM account, which includes a relaunch ...
Direct News: Birds Eye mailer to focus on salt
07 Dec 2005
, including the creation of a logo to emphasise its health credentials, product reformulation and a CRM ...
Classic FM group to ramp up use of CRM
29 Nov 2005 | by by Daniel Farey-Jones
-strong listener database and has appointed Kate Simon as CRM director....Simon had set up a CRM strategy at GCap's national station Classic FM, and her promotion will see her tasked with doing the same across the group's other stations. The group intends to build a central database of 2m listeners within three years, enabling it to cross-sell CD compilations, downloads ...
Nestle puts £15m into loyalty drive
23 Nov 2005 | by by Staff
LONDON - Nestle UK is to embark on a multimillion-pound CRM push for its coffee brands following
Sony unveils personalisation tool n-CD
21 Nov 2005 | by by Ben Bold
Sony's B2B data arm DADC is behind the n-CDs, which have been designed for companies that use discs for promotional campaigns. By encouraging recipients to go online to register their details, companies can collate information on their CRM databases. This enables marketers to monitor ...
Rapp Collins Europe takes Provident Financial brief
21 Nov 2005 | by by Daniel Farey-Jones
brand and CRM strategy, and we were impressed by the freshness and originality of the creative ...
Interflora plays up 'expert' status after brand revamp
09 Nov 2005 | by by Joe Lepper
is the real flower expert. The newly created branding is to get its first outing on two CRM campaigns being ...
The Direct Approach: Customer care
04 Nov 2005 | by Chris Whitson, Stephens Francis Whitson
of producing truly personal customer communications. And CRM software, which was once exorbitant, is now ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
