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-strong listener database and has appointed Kate Simon as CRM director....Simon had set up a CRM strategy at GCap's national station Classic FM, and her promotion will see her tasked with doing the same across the group's other stations. The group intends to build a central database of 2m listeners within three years, enabling it to cross-sell CD compilations, downloads ...
and consumer is widening, writes Jeremy Braune, founder of CRM specialist Brandspeak..... At the heart of this failure are often inflexible relationship CRM systems, short-term, acquisition ... in terms of penetration. Many of the tangible experience shortcomings are the result of CRM ... this form of CRM infrastructure is combined with an acquisition-focused customer strategy. The resulting ...
The airline has been seeking an agency to bolster its CRM capabilities since June. ICLP, which was appointed following a competitive pitch against several undisclosed agencies, will handle e ... targeted communications. The CRM focus comes as Virgin Atlantic faces greater competition from UK and US ...
The airline has been seeking an agency to bolster its CRM capabilities since June (Marketing, 15 June). ICLP, which was appointed following a competitive pitch against several undisclosed agencies ... 's customer database to deliver more targeted communications. The CRM focus comes as Virgin Atlantic faces ...
by Carlson, and CRM software supplier Epiphany. Other Carlson EMEA clients include Guinness, Goldfish, KLM ...
at CRM and IT management consultancy Detica and previously head of customer experience at Brann. Braune is soon to announce the appointments of colleagues with experience in research, branding, CRM ... as a fix for the CRM industry's concentration on the operational aspects of customer retention ...
to Nielsen Media Research figures. The CRM task is worth more than £15m over three years. Relationship ...
, according to Nielsen Media Research figures. The CRM task is worth more than £15 million over three years ...
LONDON - Hotel reservation website Active Hotels has appointed data specialist Brainbox to help improve the way it targets consumers.
SmartFocus' Intelligent Marketing CRM system for data management....at ANM, said that the investment in the CRM improved the company's understanding of the needs of its consumers. "The single customer view places ANM at the leading edge of CRM, offering our advertisers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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