to remove filtersGCap promotes George to commercial director
15 Dec 2005 | by by Daniel Farey-Jones
Scotland and Manchester as well as the development of new revenue streams from CRM, online and podcasting ...
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Nissan targets stylish female drivers with Micra C+C mailer
19 Dec 2005 | by by Julia Pearlman
their "stylish and independent nature". Helen Perry, manager, CRM Online marketing at Nissan, adds: "TMW ...
Farnborough uses SMS service to recruit students
14 Dec 2005 | by by Ben Bold
LONDON - Farnborough College of Technology has introduced a text messaging CRM service to support
Hart takes lead at expanded Lastminute marketing team after acquisition
07 Dec 2005 | by by Jennifer Whitehead
to marketing manager retail for the Lastminute.com travel brand. Karen Mullins moves from her CRM role at Travelocity.co.uk to become technical CRM manager with responsibility for all UK brands. Matt Cunliffe ...
Classic FM group to ramp up use of CRM
29 Nov 2005 | by by Daniel Farey-Jones
-strong listener database and has appointed Kate Simon as CRM director....Simon had set up a CRM strategy at GCap's national station Classic FM, and her promotion will see her tasked with doing the same across the group's other stations. The group intends to build a central database of 2m listeners within three years, enabling it to cross-sell CD compilations, downloads ...
St Luke's declines to repitch for £17m BT account after review is called
24 Nov 2005 | by by Emma Barns, Campaign, and BR staff
several BT services beyond its core voice technology, such as networking businesses and CRM capability ...
Sony unveils personalisation tool n-CD
21 Nov 2005 | by by Ben Bold
Sony's B2B data arm DADC is behind the n-CDs, which have been designed for companies that use discs for promotional campaigns. By encouraging recipients to go online to register their details, companies can collate information on their CRM databases. This enables marketers to monitor ...
Rapp Collins Europe takes Provident Financial brief
21 Nov 2005 | by by Daniel Farey-Jones
brand and CRM strategy, and we were impressed by the freshness and originality of the creative ...
Interflora plays up 'expert' status after brand revamp
09 Nov 2005 | by by Joe Lepper
is the real flower expert. The newly created branding is to get its first outing on two CRM campaigns being ...
Cadillac launches large-scale marketing drive for BSL range
02 Nov 2005 | by by Julia Pearlman
of the campaign as well as other online activity, CRM and all other direct marketing work. Advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
