Sony's B2B data arm DADC is behind the n-CDs, which have been designed for companies that use discs for promotional campaigns. By encouraging recipients to go online to register their details, companies can collate information on their CRM databases. This enables marketers to monitor ...
Sam Gray, database manager at Thomson, says that selling data is only half the job and the hardest part is keeping your customers coming back, which is why CRM should be properly implemented. "Just sending data is not enough," Gray said, "This should be the first stage in a CRM programme that involves ...
Head of sales and marketing Ling has been appointed to the new role of director of business development. As well as heading the sales and marketing department, she will now also oversee the client management division. The two teams have been combined to form a 20-stong CRM department. The Database ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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