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Nestle puts £15m into loyalty drive

LONDON - Nestle UK is to embark on a multimillion-pound CRM push for its coffee brands following

The Work: New Campaigns - UK

the British weather." LEXUS - IS RELAUNCH Project: IS relaunch Client: Matt Button, CRM and database ...

Nestle seeks agency for CRM beverage task

to Nielsen Media Research figures. The CRM task is worth more than £15m over three years. Relationship ...

The Work: Private View

Rover Sport communications manager; Serge Sergiou, CRM and internet manager, Land Rover UK Brief ...

The Work: New campaigns - UK

manager, CRM, new media and design, Virgin Trains Brief: Inform customers about the faster service ...

The Work: New campaigns - UK

manager; Serge Sergiou, CRM and internet manager, Land Rover UK Brief: Support the launch ...

Brand Health Check: Benetton

World of Benetton lifestyle song. Refresh the brand image. Undertake CRM activity to talk about ...

Direct news: Nestle to merge CRM initiatives

OgilvyOne, hired after a pitch against MRM Partners, will develop a central database to combine existing brand-specific CRM initiatives for marketing purposes. This will not affect individual CRM projects, such as Carlson Marketing's work on Nestle coffee brands. OgilvyOne's digital division ...

Nestle to develop cross-brand relationship marketing project

OgilvyOne, hired after a pitch against MRM Partners, will develop a central database to combine existing brand-specific CRM initiatives for marketing purposes. This will not affect individual CRM projects, such as Carlson Marketing's work on Nestle coffee brands. OgilvyOne's digital division ...

Direct News: Adnams activity to focus on CRM

Adnams, the Suffolk brewer, has hired integrated agency Liquorice to handle its on-trade marketing and develop a customer relationship management programme.

 

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