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Rapp Collins Europe takes Provident Financial brief

brand and CRM strategy, and we were impressed by the freshness and originality of the creative ...

HTW expands planning with Reed appointment

the agency's most high-profile accounts. He is credited with developing the acquisition and CRM strategy ... ' appointment reflects increasing demand from clients for more strategic CRM combined with traditional above ...

Loyalty cards prove a hit with one in five credit card holders

that the Credit Card Awards aim to recognise the achievements of CRM initiatives through awards such as Best ...

EuroDirect boosts Eastern Europe coverage

to expanding our international offer for the benefit of our customers." EuroDirect client Andy Miles, CRM ...

The Work: New campaigns - UK

manager; Serge Sergiou, CRM and internet manager, Land Rover UK Brief: Support the launch ...

Abbott Mead Vickers wins £11m RAC advertising account

. Partners won the business following a six-way pitch with the brief of marketing the RAC's CRM programme via ...

Mint restructures top team ahead of expansion

of customer experience, head of CRM and head of general insurance. RBS confirmed the changes and said ...

Mint restructures top team ahead of expansion

of customer experience, head of CRM and head of general insurance. RBS confirmed the changes and said ...

Barclays buys in DM optimisation support from Experian

of CRM for Barclays Customer Insight, said: "We looked at a number of optimisation vendors in the market ...

Moneysupermarket.com outsources email marketing to Online DM

As well as generating more cash during the three-month trial, Online DM was able to deliver campaigns quicker than Moneysupermarket.com's online system. Online DM used its channel marketer interactive email and SMS application. Vicky Connolly, CRM manager at Moneysupermarket.com, said: "Online DM ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.