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Nissan targets stylish female drivers with Micra C+C mailer

their "stylish and independent nature". Helen Perry, manager, CRM Online marketing at Nissan, adds: "TMW ...

Hart takes lead at expanded Lastminute marketing team after acquisition

to marketing manager retail for the Lastminute.com travel brand. Karen Mullins moves from her CRM role at Travelocity.co.uk to become technical CRM manager with responsibility for all UK brands. Matt Cunliffe ...

Classic FM group to ramp up use of CRM

-strong listener database and has appointed Kate Simon as CRM director....Simon had set up a CRM strategy at GCap's national station Classic FM, and her promotion will see her tasked with doing the same across the group's other stations. The group intends to build a central database of 2m listeners within three years, enabling it to cross-sell CD compilations, downloads ...

Interflora plays up 'expert' status after brand revamp

is the real flower expert. The newly created branding is to get its first outing on two CRM campaigns being ...

VisitBritain awards global direct marketing account

marketing campaigns. Dejon Yeoman, VisitBritain's CRM manager of international marketing, said: "[Trigger ...

Claydon Heeley lands Ladbrokes £7m direct work

to its CRM. The agency will handle strategic and creative direct marketing across all of the company ... online gaming market. Darren Moffett, the general manager of CRM at Ladbrokes, said: "I hired Claydon ...

Siemens Mobile runs Madrid promotion for online shop

on its sponsorship of Real Madrid, part of an ongoing CRM initiative being handled by Spinnaker.

Virgin Atlantic to step up CRM focus with ICLP appointment

The airline has been seeking an agency to bolster its CRM capabilities since June. ICLP, which was appointed following a competitive pitch against several undisclosed agencies, will handle e ... targeted communications. The CRM focus comes as Virgin Atlantic faces greater competition from UK and US ...

Carlson unveils global realignment and Etihad CRM win

by Carlson, and CRM software supplier Epiphany. Other Carlson EMEA clients include Guinness, Goldfish, KLM ...

Racing UK plots commercial subscriber push

of the Racing UK Club, a CRM initiative aimed at reducing churn. If you have an opinion on this or any other ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.