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The Work: New Campaigns - UK

the British weather." LEXUS - IS RELAUNCH Project: IS relaunch Client: Matt Button, CRM and database ...

Nell McAndrew strips off with the public for New Look fashion challenge

agency Odd. DM specialist Baber Smith has created the CRM programme and John Ayling Associates ...

M&M Sports picks SmartFocus for CRM software

LONDON - Mail order sportswear supplier M&M Sports has purchased SmartFocus' CRM software product

New Look to spend £3m on brand-building campaign

appointed to lead the PR strategy, DM specialist Baber Smith to create the CRM programme and John Ayling ...

Alfred Dunhill appoints Snowball for global CRM strategy

LONDON – Luxury men's brand Alfred Dunhill has appointed Snowball to develop its global CRM

Brand Health Check: Benetton

World of Benetton lifestyle song. Refresh the brand image. Undertake CRM activity to talk about ...

The Work: New Campaigns - UK

: Serge Sergiou, CRM and internet manager, Land Rover UK Brief: Encourage prospects to consider ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.