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Farnborough uses SMS service to recruit students

LONDON - Farnborough College of Technology has introduced a text messaging CRM service to support

The Work: Private View

Exposure: National TV 5. LEXUS Project: IS relaunch Client: Matt Button, CRM and database manager, Lexus ...

VisitBritain awards global direct marketing account

marketing campaigns. Dejon Yeoman, VisitBritain's CRM manager of international marketing, said: "[Trigger ...

The Work: New Campaigns - UK

the British weather." LEXUS - IS RELAUNCH Project: IS relaunch Client: Matt Button, CRM and database ...

Teacher training body hires contact consultancy

with the TDA to examine how it can develop its CRM capability through the use of data capture. The ultimate aim ...

COI outsources Donor Week telemarketing task

next week’s National Organ Donor Week by outsourcing its telemarketing to CRM specialist Broadsystem.

Direct News: COI outsources Donor Week task

Organ Donor Week by outsourcing its telemarketing to CRM specialist Broadsystem.

The Work: New campaigns - UK

manager, CRM, new media and design, Virgin Trains Brief: Inform customers about the faster service ...

Government to run E111 activity

The DoH has appointed Alcone Marketing Group, through the COI, to develop the activity, which will be based around partnerships with retailers, travel agents and pharmacists. Work will include direct marketing, online and CRM activity. The campaign launches ahead of proposed changes to European ...

Media: Strategy Analysis - Taking the RSPCA into the digital age

embarking on a committed CRM campaign through text-messaging. THE VERDICT - Will Collin partner, Naked ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.