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GCap promotes George to commercial director

Scotland and Manchester as well as the development of new revenue streams from CRM, online and podcasting ...

Farnborough uses SMS service to recruit students

LONDON - Farnborough College of Technology has introduced a text messaging CRM service to support

Hart takes lead at expanded Lastminute marketing team after acquisition

to marketing manager retail for the Lastminute.com travel brand. Karen Mullins moves from her CRM role at Travelocity.co.uk to become technical CRM manager with responsibility for all UK brands. Matt Cunliffe ...

Classic FM group to ramp up use of CRM

-strong listener database and has appointed Kate Simon as CRM director....Simon had set up a CRM strategy at GCap's national station Classic FM, and her promotion will see her tasked with doing the same across the group's other stations. The group intends to build a central database of 2m listeners within three years, enabling it to cross-sell CD compilations, downloads ...

Simon takes on new GCap relationship role

Simon, head of CRM and online marketing, to the role....Simon, who was responsible for setting up a CRM system at Classic FM, will now take charge of CRM ... reflected the growing importance of CRM within GCap. "As a media owner, our product is based around emotion ... a media neutral approach to CRM, but the main platform would be e-mail, along with mobile and some ...

Cadillac launches large-scale marketing drive for BSL range

of the campaign as well as other online activity, CRM and all other direct marketing work. Advertising ...

Direct news brief: Grasshopper appointed

The Rugby Football Union has appointed Grasshopper to develop a CRM e-initiative, joint

Claydon Heeley lands Ladbrokes £7m direct work

to its CRM. The agency will handle strategic and creative direct marketing across all of the company ... online gaming market. Darren Moffett, the general manager of CRM at Ladbrokes, said: "I hired Claydon ...

Claydon Heeley lands Ladbrokes DM

creative approach to its CRM. The agency will handle strategic and creative direct marketing across all ... and the competitive online gaming market. Darren Moffett, the general manager of CRM at Ladbrokes, said: "I hired ...

Claydon Heeley lands Ladbrokes DM

creative approach to its CRM. The agency will handle strategic and creative direct marketing across all ... and the competitive online gaming market. Darren Moffett, the general manager of CRM at Ladbrokes, said: "I hired ...

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Mobile

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