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The Work: Private View

Exposure: National TV 5. LEXUS Project: IS relaunch Client: Matt Button, CRM and database manager, Lexus ...

Nell McAndrew strips off with the public for New Look fashion challenge

agency Odd. DM specialist Baber Smith has created the CRM programme and John Ayling Associates ...

M&M Sports picks SmartFocus for CRM software

LONDON - Mail order sportswear supplier M&M Sports has purchased SmartFocus' CRM software product

Brand Health Check: Benetton

World of Benetton lifestyle song. Refresh the brand image. Undertake CRM activity to talk about ...

Liberty names DM shop for CRM task

Liberty, the upmarket department store in London's West End, has appointed Barraclough Edwards Chamberlain to handle its customer-loyalty programme.

The Work: New Campaigns - UK

PRE-LAUNCH CREDITS Project: Nissan Pathfinder pre-launch Client: Helen Perry, CRM controller ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.