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BT kicks off global pitch

several BT services beyond its core voice technology, such as networking businesses and CRM capability ...

Direct news brief: Grasshopper appointed

The Rugby Football Union has appointed Grasshopper to develop a CRM e-initiative, joint

HTW expands planning with Reed appointment

the agency's most high-profile accounts. He is credited with developing the acquisition and CRM strategy ... ' appointment reflects increasing demand from clients for more strategic CRM combined with traditional above ...

BT profits from public irritant

telemarketing industry already struggling with a bad reputation? Mike Havard, managing director of CRM ...

The Work: New campaigns - UK

manager, CRM, new media and design, Virgin Trains Brief: Inform customers about the faster service ...

Siemens plots debut CRM strategy for consumer dialogue

LONDON - Siemens Mobile, the troubled handset manufacturer, is to take the fight to rivals Sony Ericsson and LG with the development of its first customer relationship marketing strategy.

Vodafone kicks off £4m contest for B2B CRM account

-to-business CRM task.

Vodafone kicks off £4m direct contest

Vodafone UK is searching for a direct marketing agency to handle its business-to-business CRM task.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.