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Nissan targets stylish female drivers with Micra C+C mailer

their "stylish and independent nature". Helen Perry, manager, CRM Online marketing at Nissan, adds: "TMW ...

GCap promotes George to commercial director

Scotland and Manchester as well as the development of new revenue streams from CRM, online and podcasting ...

Farnborough uses SMS service to recruit students

LONDON - Farnborough College of Technology has introduced a text messaging CRM service to support

Agency of the Year 2005: Direct Agency of the Year - Tullo Marshall Warren

\London. The agency was also handed a £900,000 brief for GNER in April. The CRM account, which includes a relaunch ...

Direct News: Birds Eye mailer to focus on salt

, including the creation of a logo to emphasise its health credentials, product reformulation and a CRM ...

Hart takes lead at expanded Lastminute marketing team after acquisition

to marketing manager retail for the Lastminute.com travel brand. Karen Mullins moves from her CRM role at Travelocity.co.uk to become technical CRM manager with responsibility for all UK brands. Matt Cunliffe ...

IPA Effectiveness Awards 2005: Small agencies with big ideas

marketing, Lloyds TSB Group Justin Sampson - Director of CRM, ITV Sales and chairman of Thinkbox Stephen ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.